Client Overview:

SnapTrendy, an emerging eCommerce brand, partnered with us to elevate their online sales and generate a significant return on investment (ROI) through strategic digital marketing initiatives.

Objective:

The goal was to drive sales growth and maximize revenue while optimizing the use of the advertising budget.

Strategy:

1. Targeted Advertising Campaigns:
   We implemented highly focused Facebook and Google Ads campaigns, targeting SnapTrendy’s core audience segments. By leveraging data-driven insights, we optimized the campaigns to increase engagement and conversions.

2. Optimized Budget Allocation:
   Using a budget of INR 19,437, we strategically distributed funds across high-performing ad sets, ensuring efficient use of the advertising budget.

3. Conversion Rate Optimization:
   We enhanced the user experience on SnapTrendy’s website, making it easier for visitors to convert into paying customers.

Impact:

Our strategic approach yielded remarkable success for SnapTrendy. The campaign generated 169 sales, with a total revenue of INR 314,996. By achieving a Return on Ad Spend (ROAS) of 16.2, we ensured that every rupee spent on ads returned ₹16.2 in revenue. Additionally, the campaign delivered an impressive ROI of 1,518%, demonstrating the high profitability and effectiveness of our digital marketing efforts.